In 2014 Regatta, the UK’s leading outdoor clothing brand, wanted to showcase their range of outdoor and camping products to a family-centric audience in an environment where the products were relevant.
They were also keen to drive brand engagement and increased awareness to their social media channels around the time of a new campaign.
BluePeg negotiated a partnership between Kendal Calling and Regatta for Regatta to become the “Official Camping and Clothing Partner of Kendal Calling”. Consumer awareness was driven via a bespoke social media campaign attracting 1000s of newly registered followers for Regatta.
On the ground the main focus was the creation of the Regatta campsite store, a central hub where customers could purchase essentials such as wellies, clothing, camping supplies as well as the opportunity to engage with the brand via its ‘Tag Me In’ campaign offering free, customised t-shirts.
Over £30,000 generated in direct retail sales each year since 2014. Direct engagement with over 10,000 new customers via retail and social media campaign.