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Background

To drive brand awareness and deliver engaging content, ASUS wanted a sponsorship property that actively supported their ‘In Search of Incredible’ tagline and resonated with a relevant audience. ASUS also wanted to highlight their environmental credentials.

Solution

BluePeg negotiated a three-year headline sponsorship deal between ASUS and the Eden Sessions and the event was renamed ‘The Eden Sessions with ASUS’.

Consumer awareness was driven via a bespoke social media campaign and pre-event competitions with key media partners including Q Magazine.

In addition to creating onsite experiential activity and key customer VIP hospitality, ASUS also sponsored the post-event content on YouTube and created bespoke content specifically for ASUS channels.

The relationship also extended beyond the Eden Sessions as ASUS integrated with wider Eden project initiatives.

Results

Over 200 million unique viewers of ASUS branded advertising campaign, over 12 million unique viewers of ASUS branded PR campaign, high (unprompted) awareness of ASUS sponsorship and increased brand affinity amongst Eden attendees.

“ASUS’ slogan is ‘In Search of Incredible’ and we’ve achieved that by partnering with the Eden Sessions.”
UK Marketing Director ASUS